Creating a landing page is meant to be an independent web page whose main goal is to reach potential customers for each company by linking it with paid advertising campaigns.
Its function is to convert the targeted or potential customer into a real customer by clicking on the subscription button or purchasing a service or product.In other words, a professional landing page is created for a specific goal and purpose, and it is often to complete the sales process or convert the customer from just a visitor to a subscriber or buyer.
Landing pages are one of the most important steps to focus on when preparing any marketing campaign for advertising a product or service. The methods for creating a professional landing page vary between paid and free options. There are many websites that offer this service with excellent results, but they can be somewhat expensive, such as Instapage, Getresponse, Mailchimp, and Activecampaign, which are some of the well-known sites that provide landing page creation services.
What is a landing page?
Landing pages are access pages and are one of the various methods for collecting customer data, to increase the number of customers for companies and for a website. A landing page is a page that a customer can reach by clicking on an advertisement link on all search engines or social media sites like Facebook.Certainly, when you have a product, you also want to attract and convert the largest number of website visitors into customers to request or purchase the product, by creating a professional landing page where the customer moves on to the registration stage and then to purchase.
When should a landing page design be obtained?
Creating landing pages for my products or services has a primary goal of converting targeted customers into permanent customers. These pages are characterized by a high conversion rate, which ranges from 5% to 15%. In pages that are designed distinctively, the rate can reach up to 30%, as the conversion rate of these pages is greater than that of any other pages.Accelerating landing pages significantly improves the performance of your online project, contributing to multiplying the return on investment for your marketing campaigns. However, there is a difference in the performance of landing pages, as well-designed pages can achieve a loading level of more than 6 times that of poorly designed pages.
What is the best company for landing page design?
Meta Plus is considered the best company for creating landing pages, as it has a team of experts specializing in web design, UX, and SEO who work together to create high-conversion landing pages for clients. Additionally, it provides A/B testing to ensure the optimization of landing pages and achieve the desired results, making Meta Plus the best company for landing page design.
What is the benefit of landing pages for your business?
The main goal of creating landing pages for your business is to gather a large amount of customer data by publishing promotional advertisements that include significant discount rates, such as providing all the details that make customers aware of all the information about the product, thereby prompting them to register on the page.
Therefore, initially, it is advisable to identify who your target customer is, how to attract them with offers, and what the customer's thought process is. Understand the benefits of landing pages for your business in detail. Continue reading the following lines:
- Deliver and promote all special offers of the company to the public.
- Direct the customer on how to obtain the services.
- Measure the duration of the visitor's stay on the site while browsing by having the visitor access the landing page and register.
- Collect data about customers interested in the services or products offered by your company.
- Measure the success or failure rate of the campaign.
- Understand the customer's thought process, interests, and priorities.
Knowing the conversion rate of landing pages through a simple calculation (if there are 1000 visitors to your page and 200 of them register, the conversion rate is calculated by dividing the number of registrations, which is 200, by the number of visitors, 1000, then multiplying by 100: (200/1000)*100 = 20%).
Knowing the rate of visitors to the landing page who closed it without entering their information, here we can say that the landing page is not fulfilling its required tasks and should be redesigned because it is not effective. You should also be aware that often the bounce rate may not be accurate because it does not differentiate between the visitor and the person who read the information and then closed the page.
What are the types of landing pages?
Some people wonder about the types of landing pages, and we will explore them together in the following points:
1. Lead Generation Landing Pages:
The main objective of this type of landing page is to collect information from potential customers and their contact details such as: email, name, country, phone number, and more.
2. Click-Through Landing Pages:
This is a landing page that does not include any form to fill out. This page is usually used as an intermediary between the paid advertisement and the shopping cart.
This type of landing page has a specific button whose main task is to get the visitor to click on the purchase or registration link.
This method is commonly used in e-commerce sites, and these pages often contain many persuasive touches that distinguish professional sales pages.
The main elements of landing pages Here, we should pay attention once again to the main goal of the landing page, which is to introduce the product or service in a way that encourages the visitor to make a purchase decision, thus affecting the way the elements of the landing page are approached. So,
what are the most important elements of landing pages?
Learn about them in the following points:
Headlines
– The headlines are short phrases in bold and large font, attractively presented to capture the visitor's interest.
For example, if you are offering a course in digital drawing, one of the headlines could be (Fundamentals of Digital Drawing with Practical Application), encouraging the visitor to take a positive action.
Concise and Clear Language
Since the primary goal is selling, the phrases used on the page, whether in the course description or the headlines, should be clear and concise, but not overly abbreviated so as not to bore the visitor or make it difficult for them to understand.
Visual Elements
Integrating visual elements with written content in a way that attracts visitors, such as images, videos, infographics, and more. Testimonials Landing pages include user testimonials and customer reviews, which serve as a motivator for visitors and are among the most prominent methods of building trust between you and the visitors.
