محمود
April 20, 2025 at 11:18 amجيدة
E-commerce platforms in the UAE are among the most important means used to promote services and products in the UAE or abroad, especially since the UAE has been greatly influenced by the applications produced by technological developments. It has gained significant economic importance due to its economic benefits at both the local and international levels. Customers today can access a wide range of consumer goods and services, all available with just a click. E-commerce in the United Arab Emirates.
E-commerce platforms in the UAE involve the buying and selling of various goods and services, or the transfer of money or data over an electronic network, primarily the internet. E-commerce contributes to enhancing brand awareness and providing a large and diverse selection of the same product or service. The online marketplace offers a wide range of similar products and services, but with different companies offering the product or service, allowing customers to choose from a wide range of options. This offers many other advantages, which we'll discuss below.
Learn about the importance of e-commerce in the UAE.
The importance of e-commerce platforms in the UAE is divided into two main pillars: the importance of e-commerce for consumers and the importance of e-commerce for the national economy. Below, we review the importance of each:
First: The importance of e-commerce for consumers lies in the following:
It saves time and effort, as consumers can conduct business at the time that best suits them through websites and place purchase or service orders at any time they want.
Freedom of choice: The internet offers consumers a wide range of options, with a large number of websites offering a variety of services and products accessible from all over the world.
Electronic experiences allow customers and consumers to exchange experiences and opinions. Many e-commerce sites create forums for their members to express their opinions about a particular product or service and how to benefit from it.
Get discounts, special offers, and compare a variety of products or services available through e-commerce websites. Second:
The importance of e-commerce to the national economy lies in the following: Export growth:
E-commerce has had a significant positive impact on the UAE economy due to its ability to generate financial returns from abroad through exports.
Opening the way for many Emirati institutions and companies to transcend their local and regional borders and compete in global markets, thus overcoming geographical and transportation barriers.
Promoting national tourism online by creating specialized websites about the country and its tourist attractions.
E-commerce statistics in the United Arab Emirates
E-commerce statistics in the UAE, according to reports provided by the Dubai Chamber of Commerce, revealed that the e-commerce market in the UAE grew by 10.5% in 2023, reaching AED 43.2 billion, compared to AED 39.1 billion in 2022.
The e-commerce market is expected to reach AED 33.76 billion by 2026, with a growth rate of 12.6%. The number of e-commerce users in the UAE is expected to reach 7.32 million by 2027, bringing the penetration rate to 74.6%.
The Importance of E-commerce Platforms in the UAE for Business Owners
The importance of e-commerce for business owners lies in the fact that you can easily access and analyze your customer data, especially since many customers are happy to share some personal information when purchasing products online.
Contrary to what they might react to if a traditional retailer asked them the same thing, by analyzing this information and data, business owners can provide better customer service, build a strong relationship with them, and even customize their marketing methods based on their desires and needs.
E-commerce in the UAE helps business owners keep their products and services visible to customers 24/7. It also enables them to monitor customer reviews and work to improve services and products to meet their customers' specific needs.
It also allows you to outperform competitors worldwide, not just locally. It also helps increase sales volume and profit margins for business owners, turning potential customers into permanent clients.
نجيب
April 20, 2025 at 11:18 amمدونة جيدة